NFL Mobile Touches Down on Verizon Wireless

Tue, 09/03/2010 - 4:49pm — CellAdmin

The NFL and Verizon Wireless today announced a four year deal that will bring NFL Mobile programming and the NFL RedZone channel to Verizon Wireless phones. Specific phone and pricing information for the new service will be available in August, close to the start of the next NFL season, but Verizon's new service will be live in time to offer coverage of the NFL Draft on April 22-24. Subscribers will be able to watch NFL games live on Sunday and Thursday night, and will have access to live radio broadcasts of every regular season and playoff game from both home and away teams. Sprint representative Mark Elliott says Sprint passed on extending the NFL sponsorship because the high price tag had the carrier questioning its return on investment. Sprint will still offer some sort of football application that will provide professional and college football coverage. Verizon Wireless notably used the announcement opportunity to tout its upcoming 4G network launch, saying the NFL Mobile experience will become increasingly rich as the LTE network launches in 25 to 30 markets this year. With today's announcement, Verizon Wirleess will also become the official wireless service sponsor for the NFL.

Source: (www.phonescoop.com)